Pakistan Travel and Tourism Symposium 2024
Pakistan's tourism industry is experiencing a remarkable comeback from the challenges of the COVID-19 pandemic. According to the forecast by the World Travel and Tourism Council, the sector is expected to contribute a substantial 6% to the country's GDP, marking a significant turnaround from the 34% contraction witnessed in 2020. The travel and tourism jobs represented 6% of the nation's total employment in 2023.
Recognizing Pakistan's stellar recovery, the United Nations World Tourism Organisation has lauded the nation as one of the standout destinations, showcasing a remarkable 93% growth in tourism receipts since 2019.